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Chapter 23 Pure Competition
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Editors Note:  Part II Product and Factor Markets should be read as an introduction to this chapter.
                         It contains a concise overview of the four market models discussed in chapters 23-29.

I. Introduction
   A. A purely competitive market exists when the number of independently acting buyers and sellers is so large that 
        individual participants have no affect on market price and quantity.
   B. Products sold are virtually identical. Agricultural products such as potatoes and wheat are examples of 
        competitively sold products.
   C. Pure competition as defined is difficult to find because some monopoly power usually exists.
   D. Price is determined by the intersection of industry supply and demand.
   E. Individual firms are Price Taker as they inherit a horizontal demand/marginal revenue curve from their industry.
       1. A firm can not sell above market as products are identical and no one will buy higher than market.
       2. There is no reason to sell below market as it would mean less revenue and less profit.
   

 

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II. A Purely Competitive Company making a Profit

   A. Profit Maximization for a Competitive Firm from Dennis Kaufman Wisconsin-Parkside.
   B. Profit Maximization in Perfect Competition by Fiona Maclachlan

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III. Purely competitive adjustment
  

     

A. Suppose industry demand and supply yield an equilibrium price P at which a firm's economic profit is zero.
         1. Step 1 indicates an increase in demand to D' causing economic profit.
         2. Market entry is relatively easy and this profit draws in new
firms increasing supply to S', Step 2, and
           economic profit disappears.
         3. This automatic purely competitive adjustment causes equilibrium long run economic profit for pure
             competition to be zero.
         4.To many, zero long run economic profit represents an ideal economic model as all the company
            earns is a normal return on investment.

Has the Purely Competitive Adjustment 
Causing a New Normal for wages?
Beginning with the economic expansion 
caused by WWII, demand for U.S. manu-
factured goods increased dramatically. 
It took Germany, England and Japan 
many years to repair war damaged 
manufacturers and bring an end to U.S. 
manufacturers monopoly power. As a 
result, demand to increase from D to D.' 
Profits maximization resulted. Thanks in 
part to Unions, these manufactures shared
 their excess profits with unionized workers
and wages increases spilled over to many
workers. 

Serious competition from foreign  manufact-
urers, beginning with  automobiles and steel, 
increased supply from S to S'. Rust belt 
industries lost all their excess profits and 
some incurred a loss as supply increased to S"
 (not shown). Wage give backs began and 
many other workers found themselves with 
stagnating wages. Companies used technology
 and outsourcing to be more competitive and 
this continues to put pressure on wages.

This also happened in the finance industry with
 competition coming from foreign banking and
 cheap Internet trading. Their attempt to 
increase D for their services with exotic products
 like derivatives has not worked out well as 
of 07/01/10.

As a result, the high standard enjoyed in the 
U.S. will grow very slowly as we share the 
wealth  with people from around the world. 
We may even have to give a little back 
because of energy dependence and recent 
decadence. But we will still enjoy the
highest standard of living in the industrialized
world. Technology will continue to make our 
lives better but the best things in life will 
continue to be free.
Manufacturing is experiencing a revival
but the jobs it is generating pay less than they used to.

IV. Economic analysis of pure competition
      A. Competition is eff icient.
           1. Price settles where long-run ATC is at its lowest point indicating goods are produced efficiently.
           2. P = MR = MC indicating that resources are allocated efficiently as the
               $'s spent by consumers (P) = the
               $'s received by producers (MR) = the
               $ cost of producers (MC) and
               economic profit is zero.
      B. Shortcomings
          1. Spillover costs (pollution) and benefits (education) aren't properly measured resulting in goods being 
              over and under produced.
              a. Government intervention was needed to lower automobile pollution.
              b. Governments supports education with grants and inexpensive loan problems to students and colleges.
          2. Monopoly power develops to negate Adam Smith's "invisible hand" of competition which is required 
              to assure that the purely competitive adjustment occurs.
          3. Eliminating economic profit makes it difficult for competitive firms to afford expensive R & D 
              and technology.

      
C. Economics Interactive has an in depth narrative of pure competition.      
  V. Competitive supply
       1. A firm's MC curve is its short-run supply curve.
       2. Industry supply is the horizontal summation of the firm's supply curves.
       3. Economics: Long Run Supply - Cliffs Notes  
           analyzes the affect of long term supply on the efficiency of all industries.
 
VI. For a conservative view of competition
Read Pure and Perfect" Competition? 
        By What Standard? Part 5 in a Series of articles on Capitalism, Free-competition, 
        Antitrust, and Microsoft, By Richard M. Salsman
VII. Other theories of the competitive model from Wikipedia.
        A. Bertrand competition
        B. Cournot competition requires calculus.
VIII.
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