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1) Determinates of Demand

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Consumer Segmentation

Family Life Cycle

2) Marketing Basics

Introduction to Marketing

Marketing Environment

Marketing Mix

Marketing Objectives

Marketing of Services

Marketing Planning

Marketing Analysis

Marketing Strategy (1)

Marketing Strategy (2)

STP Market Segmentation

Push and Pull Strategies


 

 


3) Product

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4) Place

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Channel Strategy

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6) Price

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Skimming v Penetration Pricing

 

 

5) Promotion

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Promotion

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AIDA & Dagmar

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Advertising

Boston Matrix

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Niche Marketing    

Relationship Marketing

 

 

 

 

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International Marketing

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