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Consumer Behavior

Consumer Segmentation

Family Life Cycle

2) Marketing Basics

Introduction to Marketing

Marketing Environment

Marketing Mix

Marketing Objectives

Marketing of Services

Marketing Planning

Marketing Analysis

Marketing Strategy (1)

Marketing Strategy (2)

STP Market Segmentation

Push and Pull Strategies

Product Life Cycle

Product Adoption

Product Mix

Product Positioning

Levels of Products

Types of Consumer Products

New Product Development

Packaging

4) Place

Intro to Place (Distribution)

Channel Strategy

Physical Distribution

6) Price

Intro to Pricing

Pricing

Skimming v Penetration Pricing

Intro to Promotion

Promotion

Sales Promotions

AIDA & Dagmar

Targeting

Advertising

Boston Matrix

Branding

Sponsorship

Direct Marketing

Personal Selling
 

Niche Marketing    

Relationship Marketing

Forecasting for Marketing

Market Research - Introduction

Market Research Methods

Secondary Research

Sampling

Questionnaires

International Marketing

International Marketing

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