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Free Book Summaries- 3 New York Times Bestsellers
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Free Book Summaries- 3 New York Times Bestsellers


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Case Studies

     Companies at a Crossroads MIT Case Study

     Corning Incorporated: The Growth and Strategy Council

     DeBeers's Diamond Dilemma MIT Case Study

     Ecommerce at Yunnan Lucky Air Case study from Yale

     Eli Lilly: Recreating Drug Discovery for 21st Century MIT Case Study

Core Concepts of Marketing

Customer Relationship Management from textbook revolution

Customer Relationship Management (CRM) from Bookboon

Electronic Commerce: The Strategic Perspective (2nd ed.


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Marketing Hyperbook

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